Ident research

The Legendary Pictures ident is typically used for the thriller genre.  It's an American media company based in Burbank, California.  The ident is twisted and intertwined,this creates the feeling of mystery which is a theme used in thriller films. Also the low key lighting links to thriller film because thrillers usually have this type of lighting (gloomy and dark).
The Universal ident is typically used for the adventure genre. the fact that there a globe on the logo suggests travel . Also the colours are very bright so the logo stands out, the colours signify that the polls of films made by them are happy endings . This logo completely contrasts to the one above . The lighting has a big effect on the mood/tone. The lighting around the world helps to brighten the whole theme of the ident.

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